ANSYS: "A vanguard to blend the power Multiphysics” into Design Process

CIO Vendor A dreadful car crash is not always the result of rash driving, excessive speed and poor roads; it is likely to happen because of equipment or engine failure, wrong features and inconsistent designs. Despite all sophistication, standards, coding, testing and prototyping for designs, people get injured on roads and businesses go into doldrums with expensive product recalls that also impact the companies branding and image. While blending the power of multiphysics into design process ANSYS, with its India headquarters in Pune, was quick to help identify the reasons behind design failures.


ANSYS hopes to encourage many youths to take up engineering and development by addressing engineering talent challenges with its dynamic training programs


Like most niche vendors who work towards reducing time to market and enhance quality of designs, ANSYS has also kept its objectives to shorten product development cycles clearly prioritized.“It becomes crucial to rely on multiphysics analysis to derive a prediction of how equipment will thrive in real world. Not many manufacturing players understand the impact of how all physics work together i.e.structural, fluids, air flow, thermal, electromagnetic and mechatronics holistically and affect the product design.
They mostly limit their focus to either one or two physics thereby neglecting the rest of the physics play. However, ANSYSMultiphysics analysis solutions bring insights to understand product behavior and helps its customers design “First time right products, improve quality and drive innovation”, says Rafiq Somani, Country Manager, ANSYS- India, ASEAN and ANZ.

ANSYS pretty much fits into the description of those certified companies who add value to engineering processes by reducing physical prototypes. It is a formidable partner to manufacturing companies that grapple with the exorbitant cost associated with managing, testing and designing equipments. A leading utility vehicle company was not able to design emission system in utility vehicles like SUVs. The litany of challenges were packaging constraints, manufacturing constraints and high cost associated with the design of air & exhaust system. The company took ANSYSsoftware’s, Fluent, to help improve engine performance and meet air intake & exhaust system targets, thus reducing design time and costs, and predicting performance early in design processes. This illustration is one out of several instances that testifies the vigor of its vision ‘Realize your product promise’. “We focus on ‘Simulation Driven Product Development’ and leverage our comprehensive simulation suite that delivers product efficiency and drives innovation”, says Rafiq.

As the world is embracing IoT, analytics, big data and cloud computing to improve lives, and tackle day-to-day challenges, ANSYS strategically takes advantage of these global trends, applies it to expedite product development and eradicate operational complexities. It is closely aligned with PM Modi’s aggressive initiative of ‘Make in India’ and has pushed itself to reinforce its vision by providing industries the impetus to drive product development and collaboration. “Recently, we have got customers from small cities like Coimbatore and Jalandhar who are buying our software suite for manufacturing different equipments, thus contributing to place India as an Engineering & Design hub for various verticals”, adds Rafiq. Going forward, ANSYS also hopes to encourage many youths to take up engineering and development by addressing engineering talent challenges with its dynamic training programs.